The ugly audit of
Fix these three first
Same business. New website. Look at those numbers.
While you read, y00r rebuilt your site from scratch: same words, same photos, none of the ugly. Then we graded ours the same way.
01Speed: how long they wait
The numbers people know: Lighthouse scores every page from 0 to 100 in four ways. 90 and up is good. Under 50 is poor. The test loads your page on a simulated mid-range phone on a slow 4G network, because that is how a lot of your customers meet you.
Core Web Vitals
Weighed by hand
y00r loaded the page and everything it pulls in, the way a visitor's phone has to.
02Phones: where your customers are
03Google: can it tell what you do?
The basics Google reads, line by line: what we found, why it costs you, the one-line fix. (Lighthouse's own SEO score, up in Speed, checks the technical ones; this list adds the local ones.) Every y00r site is built with these from day one.
04AI: can ChatGPT read you?
Try it yourself: ask two AI assistants the question your customers ask, the way they ask it. Ask twice: the answers change. The free lesson on getting named.
05Trust: do you look legit?
Accessibility basics
Under the hood
06Money: what this costs you
Your numbers in, our math out, every step shown. We started from typical numbers for your kind of business (with sources); change them to yours. Only what we measured (speed, phones, a way to reach you) turns into dollars. Search and AI findings stay risks: nobody can honestly price those.
Put in your own average sale: there is no reliable public number for your kind of business.
Show the math (and where every number comes from)
Now what?
Ugly fix!
A y00r site: fast, made for phones, secure, readable by Google and AI. You change it by chatting.
Fix my uglyEmail me this report
Share it, save it
Send it to whoever runs the website. Or print it and leave it on their desk. Dramatically.
Rather fix it yourself? You can. The Ugly Fix teaches all of it, free. Learning digital marketing is a lifelong journey: trust the process, if you have the time and patience, that iz! In a hurry? We do it for you (we ain't cheap).